GARDEN CENTER NEW TREND

The future of garden centres with previews, trends and snapshots of products, with an eye to sustainability.

This section explores the bond with the land, the layout of products in a store, the importance of brands and emotional corners, biodiversity and the value of synergies, sustainability and much more. Erica Cherubini examines these key concepts through a series of #pills, in which she gives suggestions and shares the ingredients for the best management and development of a garden centre.

PILLS OF GREEN RETAIL by Erica Cherubini

NEWS DEDICATED

V Group, organizer of Myplant & Garden, has become part of Italian Exhibition Group Spa (IEG), which has shares in Euronext Milan, a market regulated and managed by Borsa Italiana Spa. Valeria Randazzo, CEO of V Group, will keep managing the company aided by her team, and the trade fair...
The growth trend of gardening sales has been confirmed. 2021 closes with a new record, according to data shared by Myplant, the International Green Expo that will take place from 23 to 25 February 2022 in Fiera Milano-Rho. Myplant, the most important professional trade fair for the gardening...
Myplant & Garden, the Italian trade fair of reference for horticulture, comments on the trends of the industry in 2020: “Export is doing well, production is keeping up. Good projections for 2021, shadow on costs in 2022”. Myplant & Garden, the...
The official date of the most important professional trade fair in Italy for horticulture, garden and landscape has been confirmed. The sixth edition of Myplant & Garden will take place from 23 to 25 February 2022 in Fiera Milano-Rho. According to the data presented by AEFI (association for exhibition and...
Come Spring, then customers in a garden centre increase, especially during this Spring 2021 with restrictions still in force. The current society gives more and more attention to “green” themes. In this context it is interesting to observe how important functional information boards are for a good customer...

CONTRIBUTOR

ERICA CHERUBINI

Green Visual Merchandising & Green Retail Designer

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