Colombia: impact of pandemic on flower industry


In 2020, the pandemic caused by COVID 19 and the uncertainty that was generated, affected the Colombian floriculture mainly with the March and April shipments last year where a significant volume of the flower scheduled for Mother’s Day was lost. This represented a decrease in exports by 25% in volume and 20% in revenues compared to 2019 (source Asocolflores).

Another effect of the pandemic was that the production costs increased due to the implementation of the sanitary measures required by the different authorities.

However, rose growers kept their production areas and operations running throughout the year: according to Asocolflores, rose exports from January to November 2020 were 50,101 tons showing an increase of 9.5% compared to 2019. Rose exports represent 22% of Colombia’s total flower exports, which main destination was the United States with 78%, followed by the United Kingdom 3.7% and Japan 3.3%.

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Myplant & Garden is the most important professional trade fair for horticulture, landscape and garden in Italy. It takes place yearly in the biggest trade fair centre in Europe, Fiera Milano, Rho. Myplant is a trade fair with a constant and steady growth, which has quickly become the main meeting place for all operators in the garden industry in Italy, and is also attractive to international markets. Over five years the exhibiting surface, the number of selected international buyers invited, the initiatives and the number of participants have steadily grown.